The quick answer is YES! A well-designed logo and branding package is arguably the most important entity when it comes to ensuring your company’s success. It takes a potential customer less than 10 seconds from looking at your logo to making their first impression, meaning your logo and branding is the face of the company, immediately dictating the success or failure of a potential new lead.
A logo and branding package includes a colour palette, typography pairing, overall layout and a theme that is consistent across your various marketing channels. The benefits to having a successful logo and branding package are:
Abraham Lincoln once said, “Trust is built with consistency,” and he was right; branding follows this law religiously.
Once a customer is familiar with your brand, they trust that you will continue to look, feel and express the same values they experienced the first time they interacted with your product or service.
Never underestimate the power of familiarity, consumers like what they know. Picture someone walking into a store looking to purchase a bottle of water. Without hesitation that person will automatically choose one brand from a shelf stacked with options. Even though the competitors taste the same and are presented equally, the consumer instinctively picked up the brand that was most familiar.
In the same way, visual repetition will help a potential customer automatically recognise your brand when they see it. When consumers know what your company stands for, they are more likely to purchase your product or service. Ensuring your logo, website, print material and digital marketing flow seamlessly, increases brand visibility by 3.5 times compared to competitors with inconsistencies.
“Your brand is the single most important investment you can make in your business.” — Steve Forbes
Effective branding speaks for you, passively making customer conversions and sales without you actually doing any work; having a clear brand identity will influence customers to act on your service or product.
A strong and well-established brand presented consistently across your entire company may increase revenue by 23%, create future business leads and retain customer loyalty. Once you have a foothold in your market, your brand identity will pay for itself and more.
Think of Coca-Cola. Is this company only worth the equipment, service and products it offers? No, the branding has made it the most recognised in the world, with 94% of the global population recognising their logo.
A professionally designed logo and branding package clearly benefits the value of your business. It enables you to be the most recognisable product or service in your sector.
“If people believe they share values with a company, they will stay loyal to the brand.” — Howard Schultz
When you spend time on your branding, it shows. Increase customer confidence by spending a little more time ensuring your company not only acts the part but also looks the part. New customers are not only looking for consistency in service, but they are also looking for consistency in branding too. Whether that’s through your website, at an event or browsing your product in store — the experience should remain the same.
68% of men and 64% of women felt an emotional connection with a brand. Having a well-designed brand identity will increase your credibility, build recognition and encourage customer loyalty. The stronger your brand is, the stronger the relationship with your customers will be. A brand identity that:
…will make your customers feel comfortable, resulting in a higher sales rate, with 59% of shoppers preferring to buy new products from the brands they trust.
In this saturated market there is copious competition. A cheap logo and brand identity without a strategy will negatively impact your business. You may have an excellent service or great product, but if your brand isn’t visually up to standard, your business will be perceived as common, generic or worse: untrustworthy.
On the other hand, a well-thought-out visual identity will put you strategically at the forefront of your sector. You will easily be recognised amongst other competitors, if not outshine them.
Customers tend to stick with the same product or service after the initial first great experience, so it’s important you don’t scare away these potential long-term customers by using a poor brand identity.
So, it isn’t just the look of your company, effective branding communicates the essence of what you do and who you are.
Having a strong, consistent logo and branding package does more for your business than just helping it look pretty. Start as you mean to go on, as it’s more difficult and time consuming to change your brand’s identity once you have launched — but it’s definitely possible!
Allow us to assist on your journey to logo and branding excellence, whatever stage you’re at. Contact us here to start building your new and improved image or to simply learn more.