Customer research revealed Namashai’s target audience was 95% female. To ensure we were speaking to this demographic, we opted for a softer organic colour palette combined with conversational, flowing typography. Replicating the emotions yoga embodies, a 'less is more' design approach was chosen that utilised white space and an ‘organic’ look and feel to make the audience feel immersed and relaxed.
building an online presence
Using the new calming yet impactful colour palette, we developed a modern website that embodied the friendly tone Namashai wanted to express to her clients. To further promote the website reveal, we curated a month-long social ad campaign which converted Namashai's audience into paying customers.
don’t let your vision fade away.
Whether you have an existing business that needs a refresh or you’re starting a new venture, don't let your idea fade away. Get in touch for our branding, website and marketing packages.